Midjourney

campaign
Purpose-driven integrated campaign that raises awareness for ethical A.I. use and creator crediting
Overview
My Role
‍Art Director
Designer
Copywriter
My Team
Samantha Mello
Tools
Photoshop
InDesign
After Effects
Midjourney
Duration
1 semester
The Problem
Unethical creative A.I. use is slowly suffocating the creative industry, stealing others' creative work to generate commercial profit A.I. images.
The Solution
Midjourney’s “Heart of the Creator” campaign gives credit where it’s due, comparing the essential physical composition of our bodies to the various different artists whose works are used to generate an A.I. image.

Project Sections

Currently Viewing: DESIGN

Design
Strategy
Case study
final designs
application
Visual Direction
Compare the essential physical composition of our bodies to the various different artists whose works are used to generate an A.I. image.
Brand strategy
Brand Positioning Statement
Show audiences where the truth of A.I.'s success lies: with human artists and creators
Core Values
Intelligence, Collaboration
Design  Principle
Surreal, Direct
Branding System
Brand Color
Classic black and white provide bold contrast against the ads' detailed visuals, lending its message a sense of directness and minimalism.
Rich Black
RGB 0 0 0   CMYK 0 0 0 100
#000000
White
RGB 255 255 255   CMYK 0 0 0 0
#FFFFFF
Brand Typeface
Simple and clean serif communicates clearly yet unobtrusively, allowing the visuals to handle most of the heavy lifting.
back to top